Kenneth F. Belva

Proof: Microsoft Supports Fundamental Virtual Trust Principles

It was sheer luck that today I found the following Microsoft advertising supplement in an old September 15, 2006 issue of CIO magazine. I have scanned all four pages in here: page 1, 2, 3, and 4.

Our Virtual Trust paper entitled “Creating Business Through Virtual Trust: How to Gain and Sustain a Competitive Advantage Using Information Security” was published officially in late August to Full-disclosure and SecurityFocus.

This advertising supplement demonstrates that Microsoft is on the same page with many of the central principles of the paper. I have therefore quoted three of them as a start.

1) Supports basic premise that security can be an enabler

“Security may be most often associated with preventing network break-ins and various disruptions, but it also an enabler of some of the most powerful applications of Internet technology.” (page 1)

2) Security can cut costs of doing business (we use VPN and VoIP in our paper)

It’s now common for companies to have extranets that enable them to security conduct business with partners, suppliers and customer over the Internet, which not only can improve service but also dramatically cut the cost of doing business. (page 1)

3) Authentication as a security enabler (although we do not discuss PKI, an historically failed initiative)

“Security can even be an enabler of new business initiatives. Microsoft’s PKI implementation, for example, provides a way to authenticate not only your own employees but business partners too, helping you open up new and powerful applications to them on your own network.” (page 4)

The rest of the advertisement discusses security as loss prevention. That is OK. We have been saying all along that both models will exist simultaneously. The big news is that Microsoft agrees with us that there are components of security that may be described as enablers.

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