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I’ve had the opportunity to travel to various security conferences and product demonstrations over the years. Lately in order to continue paying attention to a lot of these presenters, I’ve had to play the game Buzzword Bingo. Everyone should remember the game Bingo, where all the players have a card with the letters BINGO at the top, and below the letters would be a column of “random” numbers. The announcer would call out numbers, and the first to have a number in all of the columns would win. In the game of Buzzword Bingo, you would simply replace the words with numbers and the announcer with the presenter. I play this game for two reasons: to easily track what bogus selling points that vendors use to push solutions, and to occasionally unsettle them by yelling out “BINGO!”
One buzzword that has yet to be stricken from my list as of late is TJ MAX. Out of all of the security and technology buzzwords (NBA, NAC, DLP, AES, etc), TJ MAX seems to be the biggest reoccurring and cited incident ever. Why is it that marketing department’s just love citing them as an example of what not to do? Why are they saying their product line will prevent you from being the next TJ MAX? Is there still an ongoing problem at TJ MAX that is relevant to the security industry as a whole? Is it that there simply isn’t anything else to talk about? Or is there another problem? Maybe the companies are providing the wrong solutions, and in order to create more confusion they are stuck citing the industries scapegoat.
Here’s what I mean. DLP currently means two things right now: data leakage protection and data leakage prevention. Which one is it? Protection implies that you protect the data even if the horse has
