The security model for cars is now changing. It’s already changed for the Nissan Altima. I found this out on Saturday night first hand when my friend gave me a ride in her car.
The Nissan Altima has a push button start for the car, not a physical key. It detects (authenticates) the driver’s key fob before allowing them to push the car start button. Here’s a link and a quote:
We’re living in an age when convenience is king, and it’s this kind of thinking that’s behind one of the latest automotive technologies. It’s called push-button keyless start, and as its name suggests, it allows you to fire up your car’s engine without the hassle of key insertion. It hasn’t hit the mainstream — yet — but for some car shoppers, keyless start is a must-have, offering convenience at its most cutting-edge.
Easy In, Easy Out
Push-button keyless start couldn’t be simpler. The driver slides behind the wheel, with the key fob in her pocket, briefcase or purse. The car’s system recognizes the presence of the fob, and the driver needn’t remove it to wake up the engine. All she needs to do to get the motor running is depress the brake pedal, and push a button on the control panel.Shutting off the engine is just as hassle-free, and is accomplished by merely pressing the start/stop button.
This is perfectly inline with the Virtual Trust paper: authentication allows for new processes that were not available before. While our paper focuses on business processes that generate cash, this is a Virtual Trust example without cash flow.
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“While our paper focuses on business processes that generate cash, this is a Virtual Trust example without cash flow.”
Economically speaking, couldn’t it be argued the “ease of use” incentive would increase demand for cars with this system, resulting in increased revenue?
Yes: I certainly agree with your conclusion above!