Disclaimer: The opinions of the columnists are their own and not necessarily those of their employer.
Kenneth F. Belva

Visa: Real Security Stories Marketing Campaign

Who said security wasn’t marketable? (Although I do not think it is a significant differentiator, yet!)

Popularity: 2%

One Comment

  1. ashleyw Aug 23, 2007 at 1:54 pm | Permalink

    I like the strategy, but it almost seemed too light-hearted. Aren’t those features available from most credit cards? From a customer perspective I’m also curious about their preventative security techniques, not just their response to breaches…

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*